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Paid Search

Google Ads Services & PPC Campaign Management

Work with a certified Google Ads Specialist. I configure PPC campaign management structures that capture commercial search intent and maximize acquisition values.

4.2x

Average Campaign ROI

Scope of Work

What I Deliver

High-performance execution using modern analytics and search-engine compliant strategies.

Intent-Based Search Ads

Capture prospects at the exact millisecond they type a search query, matching intent with tailored ad copy.

Negative Keyword Audits

Run strict search term audits to eliminate budget waste on irrelevant or non-converting queries.

Quality Score Lift

Align keywords, ad copy, and landing page relevance to lower your Cost-Per-Click (CPC) rates.

GA4 Tagging & Lead Tracking

Deploy Google Tag Manager triggers to track form fills, phone calls, and actual conversion value.

Methodology

My Execution Timeline

How we go from current status audits to scaled conversion growth.

1

Competitor Bid Analysis

Auditing competitor search ads, estimated CPC budgets, search market share, and landing page funnels.

2

Campaign & Ad Group Setup

Structuring search campaigns with targeted ad groups and negative lists to ensure complete ad relevancy.

3

Ad Copy Writing & Extensions

Crafting compelling headlines, description blocks, call extensions, and sitelinks to maximize click-through rate (CTR).

4

Budget Optimization & Scaling

Analyzing daily search term reports, adjusting keyword bids, running A/B tests, and tracking cost-per-lead (CPL).

Why Trust Balamurugan P.?

We maximize campaign performance by focusing on actual lead generation and acquisition cost metrics, not just clicks.

Certified Google Ads Specialist

Holding official Google Search, Analytics (GA4), and display ad credentials with complete compliance standards.

$5M+ In Ad Spend Managed

Years of experience managing campaigns for e-commerce, home services, B2B lead generation, and dental clinics.

Transparent ROI Dashboarding

No hidden numbers. You see your exact budget spend, conversion triggers, cost-per-lead, and campaign ROI in real-time.

Frequently Asked Questions

What is the recommended daily budget for Google Ads?

It depends on keyword cost-per-click (CPC) in your industry, but I recommend a starting budget of $10 to $20 per day ($300 - $600 per month) to collect sufficient traffic data to optimize bids.

How fast do Google Ads start working?

Google Ads campaigns start running immediately once the search engine reviews and approves them. You can expect qualified traffic and direct phone calls or lead submissions within the first 24 to 48 hours.

How do you make sure my budget is not wasted?

By starting with highly targeted exact/phrase match keywords and building a robust list of pre-configured negative keywords. I inspect actual search term logs daily to exclude unqualified queries.

Ready to Scale Your Digital Performance?

Book a free strategy audit call with me. We will review your search terms, competitor PPC campaigns, and conversion opportunities.

Get Started & Claim Strategy Call